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Asia business skyline

Your business is doing well at home.
Ready for Asia?

We help established businesses identify the right GTM Asia market entry strategy, find the right distributors, launch online, and build real partnerships across Southeast Asia, Taiwan and China — without the guesswork.

Book a Free 30-Min Chat → See What It Costs

Sound like you?

Health & Wellness
An Australian supplement brand with a proven product at home — wants to expand into Malaysia and Indonesia, but isn't sure about local regulations, product registration requirements, and the right go-to-market approach for health products in those markets.
Beauty & Cosmetics
A Chinese cosmetics brand that's built a strong following domestically — wants to launch in Thailand and sell online, but doesn't know which platforms to use or how to reach local shoppers.
Fashion & Retail
A Singapore fashion brand ready to move into Malaysia — looking for the right local distributors, online resellers, and affiliate partners to sell through.
AI & Technology
A successful AI-powered tech company with DTC products wanting to promote their services to other Asian-language markets — but unsure how to localise, position, and reach the right buyers.
Previously worked with
NBCUniversalBlackRockOgilvy HakuhodoEnterprise SingaporeMeiji UnileverA*STAR
Who We Work With

Built for Businesses Serious About Asia

SMEs, growth-stage brands, or MNC divisions — if you have proven your model at home and Asia is next, P2A is built for you.

✓
You have established your brand and customers at home — and Asia is the next move
✓
You want real market intelligence and introductions to vetted local partners
✓
You are an SME, growth brand, or MNC division without a dedicated Asia team
✓
You want to validate the market before committing to a full entity or hire
✓
You want someone who will do the work and be personally accountable for results
✓
You want to explore Singapore grants that co-fund up to 70% of expansion costs

Asia is a huge opportunity.
But it's easy to get it wrong.

Most businesses waste time and money on the same three mistakes.

"Which country do I even start with?"
Malaysia, Indonesia, Thailand, Taiwan and China — they're all completely different. You pick the wrong one first and you've burned 12 months and serious money before you've even started selling.
"How do I get the right local approvals?"
Every market has its own rules — halal certification in Malaysia, HSA product registration in Singapore, BPOM in Indonesia. One missing approval can delay your launch by months or stop it entirely.
"How do I find local partners I can actually trust?"
Finding the right distributors, resellers, or retail partners overseas is hard. Anyone can send you a list of names — but without proper introductions and vetting, you're taking a big risk.
What We Do

Three things we do for every client.

We don't give you a generic report. We get you into the market.

Tell you which market to enter — and why
We research your category, your competition, and your customers in the target market. You get a clear, honest recommendation — not a 50-page deck.
Which country fits your product best
Who your real competitors are and what they charge
What local shoppers actually want
Any rules or approvals you need to know about
Introduce you to the right local partners
We find and personally introduce you to distributors, online resellers, retail buyers, and platform partners — people who are actually right for your product.
Distributors in Malaysia, Indonesia, Thailand, Taiwan
Online resellers and affiliate partners
Platform listings on Shopee, Lazada, Tmall
Local retailers and channel buyers
Help you sell — online and on the ground
Once you're in the market, we help you reach customers — through the social platforms, influencers, and online shops that actually work in each country.
Social media and influencer campaigns
Online store set-up and management
Live-selling campaigns (huge in Asia)
Ongoing marketing support
Real Results

What this looks like in practice.

Every project is different. Here are three examples of what we've actually delivered.

Consumer · Singapore → China
A Singapore retailer wanted to sell on China's biggest shopping day — Double 11 — but had never sold in China before.

We set up everything from scratch — their Chinese online store, payment system, and logistics. Then we ran a live-selling campaign. In 3 days, the campaign generated 1.3 million clicks. The team could run it themselves by the end.

1.3M clicks in 3 days Full store setup
Health & Wellness · Singapore → China
A premium fitness brand in Singapore was spending on ads but not reaching the right customers.

We redesigned their targeting strategy to focus on high-income buyers and corporate clients, and fixed their agency relationship. Within 90 days — without spending more money — their ads were reaching 30% more people and converting better.

+30% reach in 90 days No extra budget
Multi-brand · Singapore → China
Enterprise Singapore wanted to help local brands sell to Chinese shoppers during Double 11.

We ran a multi-brand influencer campaign on Chinese social media, activating 12 influencer accounts. The campaign reached 27 million people, generated 83,000 live stream views, and sold over $37,000 worth of products in one weekend.

27M people reached $37K sold in a weekend

"Peggy is extremely diligent and cool under pressure — she brought insights and future trends, translating them into actions with real business impact. She's a great partner for any organisation."

Senior Partner
Ogilvy Consulting
🏢
Former global MNC & MarTech senior executive
20+ years running digital business and marketing across Asia
🏛️
Certified Government Grant Advisor
Singapore-registered businesses can get up to 70% of costs covered
🤝
Real on-the-ground partner network
Distributors, resellers, and local partners across the region
👩‍💼
Mentored 250+ women entrepreneurs
Business innovation & go-to-market strategy — SBF Women in Business programme and mentorship engagements across Singapore
Why Work With Us

Senior experience. Personal accountability.

I spent 20 years as a senior executive inside global MNCs and MarTech companies across Asia — Former global MNC & MarTech senior executive. I've helped companies like Unilever, NBCUniversal, Meiji, Hakuhodo and many SMEs make their biggest Asia decisions.

What I kept seeing was this: the businesses that needed Asia expertise the most — founder-led brands, established businesses ready to grow — couldn't access it. Big agencies were too expensive and too slow. Consultants gave reports but no follow-through.

So I built Promo2Asia to fix that. When you work with us, you get a senior person who takes personal responsibility for your results — backed by a specialist network in each market.

With our Founder and her extensive network of senior experts across the region, we don't hand you off to a junior team. We do the work.

Check out our Founder's Profile

Transparent Pricing

Four clear options.
Start small, grow when ready.

No surprises. No long contracts. No junior consultants. You know exactly what you're getting.

Start Here
Asia Compass
Which market should I enter — and is it right for my product?
SGD 899
One-time · Delivered within 5 days
  • ✓90-minute 1-on-1 session with our senior consultant
  • ✓2–4 recommended ways into the market — with named partners, platforms, or programmes we'd use
  • ✓Honest recommendation: which country to enter first and why
  • ✓Your 3 most important next steps
  • ✓Grant check: whether you qualify for government funding
Get Started →
Most Popular
Research First
Market Intel
I want the full picture before I commit any money.
SGD 2,899
One-time · 2-week delivery
  • ✓Everything in Asia Compass
  • ✓Full competitor research — who's winning, how, and where your opening is
  • ✓Market size estimate and realistic first-year sales range for your category
  • ✓Two interviews with real buyers, distributors, or operators in your target market
  • ✓Checklist of any approvals or registrations you need
  • ✓List of 3–5 specific distribution channels, platforms, or trade bodies to approach
Get Started →
Ready to Enter
Market Ready
I want the research done and real partner introductions made.
SGD 4,899
One-time · 3–4 week delivery
  • ✓Everything in Market Intel
  • ✓Your 90-day action plan — what to do, in what order, and how much to budget
  • ✓The 3 biggest sales opportunities to go after first
  • ✓We find, check, and shortlist local distributors or partners for you
  • ✓Personal introductions to 3 pre-qualified partners — we make the call with you
Get Started →
Ongoing Support
Growth Partner
I need ongoing senior marketing leadership in Asia.
SGD 5,500
Per month · 3-month minimum
  • ✓Two strategy calls per month with our senior consultant
  • ✓Monthly marketing and campaign plan
  • ✓We manage your local agencies and partners on your behalf
  • ✓Weekly performance updates
  • ✓Grant application management
  • ✓Monthly summary report for your leadership team
Get Started →

* Prices above do not include advertising and media buy budgets, authority registration or certification fees (e.g. halal, HSA, BPOM), or any other third-party costs such as online marketplace charges, logistics, or specialist agency fees.

Not sure which one? Start with Asia Compass at SGD 899. We'll tell you honestly which option fits your situation — and whether you qualify for government funding that covers part of the cost.

💰
Singapore-registered businesses: the government may cover up to 70% of these costs.
We are a certified advisor on the Enterprise Singapore panel. We've helped businesses secure over SGD $5 million in grants — with a 100% approval rate. Ask us about it on your free call.
Frequently Asked Questions

Everything you need to know.

Promo2Asia partners with established businesses to identify the right GTM Asia market entry strategy and build the capability and confidence needed to succeed in a new market. Through four practical service packages, we work alongside clients to validate the market, source and introduce local distributors and partners, launch online, and drive real commercial outcomes across Southeast Asia, Taiwan and China.

Promo2Asia specialises in Singapore, Malaysia, Indonesia, Thailand, Taiwan, and China (Mainland). Singapore is typically the recommended first market for businesses new to Asia, offering English-language operations, transparent regulations, and access to government co-funding grants covering up to 70% of qualifying project costs.

Promo2Asia maintains a network of vetted in-market business development partners across Singapore, Malaysia, Indonesia, Thailand, Taiwan, and China. For each client, P2A profiles the ideal distributor, engages local networks to identify and qualify candidates, manages introductions, and supports initial commercial discussions.

Yes. Promo2Asia is a certified Project Management Consultant on the Enterprise Singapore approved panel. P2A provides end-to-end grant advisory covering EDG, MRA, and PSG. P2A has secured SGD $5 million+ in grants with a 100% application success rate. Eligible Singapore-registered businesses can get up to 70% of qualifying costs co-funded.

Four transparent packages: Asia Compass (SGD 899, one-time) for a 90-minute strategy session. Market Intel (SGD 2,899, one-time) for full market intelligence with expert interviews. Market Ready (SGD 4,899, one-time) adds a 90-day GTM plan and partner introductions. Growth Partner (SGD 5,500/month) for ongoing fractional CDMO leadership. Prices exclude advertising budgets, regulatory fees, and marketplace charges.

Promo2Asia works with established SMEs, growth-stage brands, and MNC divisions. The firm has previously served Fortune 500 companies including Unilever, NBCUniversal, Hakuhodo, and Meiji, and brings that same rigour to ambitious businesses of all sizes expanding into Asia.

Promo2Asia operates on a network-as-a-service model, tapping into an extensive network of on-the-ground experts across Singapore, Malaysia, Indonesia, Thailand, Taiwan, and China. Clients get route-to-market recommendations proven by people who have actually done it in that market — significantly reducing the risks of entering a new Asian market.

Promo2Asia works across consumer products and FMCG, fashion and apparel, beauty and personal care, consumer technology, health and lifestyle, food and beverage, AI-powered tech businesses, fintech, and AI startups. Our specialist network includes advisors with sector-specific expertise in each vertical across Asia.

Let's have a quick chat.

Tell us about your business and which market you're thinking about. We'll give you an honest view — no sales pitch, no pressure.

📧
info@promo2asia.com
📍
Singapore · Malaysia · Indonesia · Thailand · Taiwan · China

"Within 90 days, our results improved by 30% — without spending any more money. That kind of outcome from a boutique partner is rare."

CEO · Premium Fitness Brand · Singapore

No pitch. No pressure. Just an honest conversation.
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