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🌏 Singapore · ASEAN · Greater China

Supercharge your
business into Asia.

P2A gets established SMEs into Singapore, ASEAN and China — with senior strategy, vetted local partners, and AI-powered execution. Faster. At a fraction of agency cost.

Book a Free 30-Min Call → See Packages
What We Are
Your Asia Market Entry Partner
Senior strategy + vetted local networks + AI-powered execution — Fortune 500 rigour at a fraction of the cost. Our senior consultants lead every engagement personally.
1.3M+
Clicks in 3 days
27M+
Social impressions
Fortune 500
Track record
$37K+ SGD
GMV, one campaign
Worked With
NBCUniversalBlackRockOgilvy HakuhodoEnterprise SingaporeMeiji Dentsu AegisA*STARCraftmarkUnilever
You're doing well at home.
Asia feels like a different planet.

We hear the same three blockers from every business that calls us.

🗺️
"Which market do I enter first?"
Singapore, Malaysia, Indonesia, China — each plays differently. The wrong first move costs 12 months and six figures.
🤝
"I can't find reliable local partners."
Cold outreach doesn't work in Asia. Distributors want trusted introductions — not cold LinkedIn requests.
💸
"I didn't know there was grant funding."
Singapore SMEs can get up to 70% of expansion costs co-funded. Most only find out after they've already spent.
Who We Work With
Built for Businesses Serious About Asia

SMEs, growth-stage brands, or MNC divisions — if you've proven your model at home and Asia is next, P2A is built for you.

✓
You've established your brand and customers at home — and Asia is the next move
✓
You want real market intelligence and introductions to vetted local partners
✓
You're an SME, growth brand, or MNC division without a dedicated Asia team
✓
You want to validate the market before committing to a full entity or hire
✓
You want someone who will do the work and be personally accountable for results
✓
You want to explore Singapore grants that co-fund up to 70% of expansion costs
What We Do
Everything You Need to Enter Asia

Strategy, partner access, digital execution, and grant funding — under one senior-led engagement.

🔍
Market Intelligence
AI-assisted primary research, expert interviews, competitor mapping, and regulatory checks — so you know exactly what you're walking into before you commit a dollar.
Research · Expert Insights · Regulatory
🤝
Partner & Distributor Sourcing
We profile, source, vet and introduce you to qualified distributors and channel partners across Singapore, Malaysia, Indonesia, and China — warm introductions only.
SG · MY · ID · China
📣
Digital Marketing Execution
GTM plan, KOL activation, live-commerce, and campaign management across WeChat, TikTok, Shopee, and Little Red Book — we brief and manage local agencies on your behalf.
KOL · Live Commerce · Performance
💰
Singapore Grant Advisory
SGD $5M+ secured. 100% success rate. As a certified Enterprise Singapore PMC, we identify your eligible grants and manage the full application — EDG, MRA, PSG, DISG.
EDG · MRA · PSG · DISG
🏥
Health & Life Sciences
Specialist network for health, wellness, and medtech SMEs — CFDA and HSA regulatory pathways, clinical KOL sourcing, and health-sector GTM across Singapore and China.
CFDA · HSA · Clinical · Health GTM
🤖
AI Tools Advisory
We advise on the design and build of AI-enabled marketing tools — defining workflow, required data inputs, content logic, and functionality for agents such as lead capture bots, CRM automation, and content assistants.
AI Workflow · Agent Design · Automation
Industry Expertise
We Know Your Sector. Not Just the Market.

Our specialist network means we match you with an expert who knows your industry — not just Asia in general.

🛍️
Consumer & Retail

From FMCG to lifestyle brands, our network covers China eCommerce, ASEAN retail distribution, KOL marketing, and live-commerce execution at scale.

China eCommerce & Live Commerce
KOL & Social Commerce Strategy
Distributor Sourcing & Intro
WeChat, Weibo, Little Red Book
CBEC Registration
Double 11 & Festival Campaigns
Retail · China Live Commerce · CBEC
1.3M Clicks in 3 Days — Taobao Double 11 Live Commerce Launch
Craftmark Singapore · 2020

A Singapore retailer needed to break into China's Double 11 shopping festival with zero prior presence. P2A set up CBEC infrastructure, executed a live-commerce strategy, and delivered 1.3M click-throughs in 3 days — along with a fully operational WeChat OA and handover to the in-house team.

1.3M Clicks · 3 DaysCBEC SetupWeChat OA Launch
Singapore Brands · China KOL · Weibo
27M Impressions & SGD $37K GMV — Multi-Brand KOL Campaign, China
Enterprise Singapore · 2021

P2A orchestrated a multi-brand KOL campaign on Weibo for Singapore consumer brands, generating 27M impressions, 83K live views, and SGD $37K in GMV — proving the model for SME brands entering China via social commerce.

27M Impressions83K Live ViewsSGD $37K GMV
Media · China OTT · Audience Strategy
Mapping a 565M-Viewer China OTT Market — Audience & Content Strategy
NBCUniversal / E!Zone · 2019

NBCUniversal needed to understand China's digital video audience before committing to a content strategy. P2A sized a 565M viewer opportunity, built 3 viewer personas, and designed a social content architecture for E!Zone's China entry.

565M Viewers Sized3 Audience PersonasContent Architecture
🏥
Health & Life Sciences

Navigating health markets in Asia requires regulatory fluency, clinical expert networks, and cultural intelligence. Our specialist partners cover CFDA pathways, HSA Singapore registration, and health market GTM across ASEAN and China.

Market Assessment & Sizing
Expert & KOL Insights Research
Regulatory Intelligence (CFDA, HSA)
Local Certification & Registration
Digital & Marketing Optimisation
GTM Strategy & Partner Network
FMCG · Health · China Regulatory GTM
China Health Market Entry — CFDA Regulatory Strategy & Competitor Playbook
Macromill / Meiji Co., Ltd. · 2018

Meiji needed to know whether their probiotics business could enter China health — and under what regulatory framework. P2A mapped CFDA pathways, built a permissible advertising language framework, and delivered a full Yakult competitor playbook — connecting Meiji to a credible strategy with ~RMB 1M budget guidance.

CFDA Regulatory Mapping5 Expert InterviewsCompetitor Playbook
Premium Wellness · Singapore · Fractional CDMO
+30% CTR in 90 Days — Premium Wellness Brand Digital Repositioning
Dynaforce International · 2020

A premium fitness brand with a misaligned digital strategy. As fractional CDMO, P2A redesigned the audience strategy to target Singapore's HNWI and B2B segments, realigned the agency relationship, and achieved +30% reach and CTR improvement within 90 days — without increasing budget.

+30% CTR & ReachHNWI Repositioning90-Day Turnaround
Health · Singapore · Regulatory Market Access
Singapore Health Market Access — HSA Registration & Distribution
P2A Capability · Ongoing

Health sector SMEs entering Singapore face HSA product registration, IMAS compliance, and a complex local distribution landscape. P2A provides an end-to-end advisory covering regulatory pathways, local distributor identification, and digital marketing in a regulated environment.

HSA RegistrationDistribution NetworkRegulated Digital GTM
💼
B2B & Financial Services

Fortune 500 financial institutions and B2B enterprises have trusted P2A for the intelligence and market strategy that high-stakes Asia decisions demand. Now bringing that same rigour to ambitious SMEs.

Investor Persona & Journey Mapping
Market Intelligence & Sizing
Agency & Competitor Benchmarking
B2B Digital Strategy
Expert Interview Research
GTM & Market Entry Roadmap
Financial Services · Hong Kong Market Entry
Investor Persona & Digital Journey Framework — HK Financial Services Market
BlackRock / Ogilvy HK · 2013–18

One of the world's largest asset managers needed to understand Hong Kong's retail investor digital journey. P2A developed investor persona frameworks and digital customer journey maps that informed BlackRock's HK digital strategy and channel planning.

Investor PersonasJourney MappingFortune 500 Delivery
Digital Agency · APAC Investment Decision
APAC Digital Market Intelligence — Go/No-Go Investment Decision in 5 Weeks
Hakuhodo Inc. · 2016

Hakuhodo needed to decide whether to invest in China and ASEAN programmatic within a 5-week window. P2A conducted 12 senior executive interviews, sized the China market at USD $1.5–2B, validated Indonesia's 607% growth, and delivered a structured go/no-go investment brief on time.

USD $2B Market Sized12 Exec Interviews5-Week Delivery
FMCG · B2B · Competitive Intelligence
China eCommerce Competitive Intelligence — FMCG Market Benchmarking
Unilever / Ogilvy · 2013–18

Unilever needed a structured view of P&G's China eCommerce strategy. P2A delivered a comprehensive competitive intelligence study benchmarking P&G's digital and platform strategy — giving Unilever a decision framework for China market positioning.

eCommerce IntelCompetitive FrameworkChina Strategy Decision
How It Works
Simple. Structured. No Surprises.
1
Free Strategy Call
Tell us your business, your target market, and your goal. We give you an honest view — and which grants you qualify for.
2
Choose Your Package
Pick the tier that fits your stage — from a quick market validation to a full partner network activation.
3
We Do the Work
P2A mobilises the right specialists, runs the research, makes the introductions, and manages the execution — you stay focused on your home business.
4
You Own the Market
We hand over a fully operational market entry — partners, playbook, campaigns, and momentum. Scale on your terms.
AI-Empowered Strategy & Execution
Smarter Research. Faster Content. Better ROI.
Every P2A engagement is AI-powered by design — from market intelligence to campaign execution. Enterprise-grade output at a fraction of traditional agency time and cost.
✍️
AI Content Production
Localised, platform-native content at scale — TikTok, WeChat, Shopee, Little Red Book
💬
AI Agent Design Advisory
We advise on workflow, data inputs, content logic & functionality for your CRM, messaging, and lead capture agents
📊
Performance Modelling & Optimisation
AI-driven ROAS modelling and campaign optimisation — spend less, convert more
AI + Senior Expertise
Fortune 500 intelligence at SME speed and cost.

AI compresses timelines. Our senior consultants make the judgement calls. Together, you get sharper strategy and faster execution than any traditional agency can offer.

  • AI-assisted research delivers market insights in days, not weeks
  • GenAI content production across 5 Asian platforms — no full in-house team required
  • Advisory on AI agent design: define the workflow, data inputs, content logic & functionality before you build
  • BCG-certified in AI & digital transformation — structured methodology, not guesswork
60%
Faster content production with AI
3×
More A/B variants tested per campaign
Packages & Pricing
Transparent pricing.
Start small, scale when ready.

Four clear packages. No retainer traps. No junior handoffs. Know exactly what you're getting — and what it costs.

Package 1 · Entry
Asia Compass
Which market should I enter first — and what does the opportunity actually look like?
SGD 899
One-time · Fixed fee
90-min session + written snapshot · Delivered within 3 business days
What you receive
  • ✓90-min 1-on-1 strategy session with our senior consultant
  • ✓3–5 recommended routes-to-market with identified opportunities — including named potential partners, distributors, platforms, or programmes relevant to your category
  • ✓Market prioritisation: ranked shortlist of 1–2 entry markets with clear rationale (demand signal, competitive gap, regulatory ease)
  • ✓Immediate next-step action plan: the 3 things you should do in the next 30 days to advance your Asia entry
  • ✓Grant eligibility check: which schemes apply (EDG / MRA / PSG) and estimated co-funding amount
Book My Compass Call →
Most Popular
Package 2 · Intelligence
Market Intel
Full market picture, validated by in-market experts — before you commit a dollar.
SGD 2,899
One-time · Fixed fee
Full market report + 2 expert interviews · 2-week delivery
Everything in Package 1, plus
  • ✓Competitor benchmarking: top 5–8 competitors by channel, pricing, and positioning — with your identified whitespace
  • ✓Market sizing with addressable segment estimate and realistic Year 1 revenue range for your category
  • ✓2 × in-market expert interviews (60 min each) — practitioners, buyers, or channel operators in your target market who validate assumptions
  • ✓Regulatory & compliance checklist: product registration, labelling, licencing requirements specific to your category
  • ✓Shortlist of 5–10 named distribution channels, platform programmes, or trade associations to engage immediately
  • ✓AI agent advisory: workflow & functionality spec for 1 lead capture or customer engagement agent
Get My Market Intel →
Package 3 · Full Entry
Market Ready
Market intelligence, a 90-day GTM plan, and warm partner introductions — ready to act.
SGD 4,899
One-time · Fixed fee
Intel + GTM plan + 3 partner intros · 3–4 week delivery
Everything in Package 2, plus
  • ✓90-day GTM action plan: channel priorities, campaign sequence, quick-win tactics, and budget allocation — ready to execute immediately
  • ✓Low-hanging fruit identification: top 3 highest-probability revenue opportunities in your target market for Year 1
  • ✓Sourcing & vetting of local partner / distributor candidates — longlist of 8–10, shortlisted to 3 pre-qualified matches for your category and scale
  • ✓Warm introductions to 3 pre-qualified local partners or distributors — named companies, with context on why they fit
  • ✓First-meeting facilitation: we brief the partners on your business and co-host the introductory call
  • ✓AI agent advisory: workflow & functionality design for 2 agents (e.g. lead capture bot, social content assistant)
Get Market Ready →
Package 4 · Ongoing Retainer
Growth Partner
Ongoing senior marketing leadership and execution in Asia — without a full-time hire.
SGD 5,500/mo
Monthly retainer · 3-month minimum
Fractional CDMO · Agency management · AI advisory · Grant management
Start Growth Partner →

*Excludes 3rd-party agency, media, and ad spend. Specialist fees billed separately if engaged.

Delivered every month
  • ✓2 × monthly strategy sessions with our senior consultant (60 min each) — market review, pipeline tracking & decision support
  • ✓Weekly KPI dashboard: lead pipeline, campaign performance, partner engagement status, and market signals
  • ✓Monthly GTM execution plan: campaign briefs, content calendar, channel priorities & quick-win sprint targets
  • ✓Local agency & partner coordination — we brief, manage, and QA on your behalf so you don't need to be in-market
  • ✓AI tools advisory: design specifications for GenAI content, CRM automation & messaging agents — workflow, data inputs & functionality
  • ✓Monthly executive summary: results vs. targets, market intelligence updates, and recommended next actions for your leadership team
  • ✓Ongoing grant management: application drafting, milestone reporting & claims submission (EDG, MRA, PSG)

Not sure which package? Start with Asia Compass at SGD $899 — we'll tell you exactly which package fits your stage and whether grants can offset the cost.

💰
Singapore SMEs: Up to 70% of These Costs Can Be Grant-Funded
P2A is a certified Enterprise Singapore PMC. SGD $5M+ secured across 12+ engagements — 100% success rate. Ask us about EDG, MRA, PSG, and DISG on your free strategy call.
What Clients Say
Trusted by the Brands That Matter
★★★★★

"I've had the pleasure of working with Peggy, whom we've called upon for her expertise as a digital marketer who truly understands the modern marketing landscape and the ways in which consumers navigate it. Peggy is extremely diligent and cool under pressure — she brought insights and future trends, translating them into actions with business impact. Peggy's knowledge, work ethic, and personality combined make her a great partner for any organisation."

Senior Partner
Ogilvy Consulting · Fortune 500 Engagement
★★★★★

"Within 90 days, our CTR improved by 30% — without any increase in budget. Peggy redesigned our audience strategy, realigned our agency, and delivered results that a full in-house team would have taken much longer to achieve. That kind of outcome from a boutique partner is rare."

CEO
Premium Fitness & Wellness Brand · Singapore
★★★★★

"Peggy helped us navigate one of the most complex market entry decisions in our APAC expansion — quickly, rigorously, and with genuine commercial instinct. She delivered intelligence we could actually act on, not just a deck."

Director of Strategy, APAC
Global Media & Entertainment Company
Book a free
30-min call
with our team.

Tell us your business and target market. We'll give you an honest view — which market to enter first, which grants you qualify for, and the right package for your stage. No pitch. No pressure.

📧
info@promo2asia.com
📍
Singapore · ASEAN · Greater China

No pitch. No pressure. You'll get an honest view of fit — and what it'll actually take.

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