We help businesses identify the right GTM Asia market entry strategy, identify the right investment opportunities, find the right distributors or local suppliers, and build real partnerships — across Southeast Asia, Taiwan and China — without the guesswork.
We work with established businesses ready to move into Asia — whether you need market intelligence, local partners, or hands-on marketing execution.
Most businesses waste time and money on the same three mistakes.
We don’t give you a generic report. We get you into the market — and stay with you until you’re growing.
Selected from our consulting portfolio — each engagement reflects a real client brief, a defined methodology, and measurable results.
Meiji needed to understand permissible health-efficacy advertising claims for probiotic products entering China — navigating CFDA regulatory pathways, competitor practices (Yakult, Mengniu), and viable academic partnership frameworks.
Dentsu Aegis Japan needed on-the-ground intelligence on the Singapore and Malaysia fashion retail landscape to support a Japanese leather goods client evaluating Southeast Asia market entry — including channel structure, consumer sentiment, and entry sequencing.
As part of the Enterprise Singapore ‘Shop SG!’ multi-brand initiative, we ran a 3-day Taobao live-streaming campaign during Double 11 — coordinating 8 Singapore brands, 56 KOL accounts on Taobao, and 12 KOL accounts on Weibo for maximum reach.
Five Taiwanese merchants needed to reach Singapore consumers during COVID-19 when trade events were impossible. We designed and ran ‘Love@SGxTW Festival’ — a full integrated campaign across Shopee, MediaCorp, KOLs, Facebook, and Instagram over 10 weeks.
Dynaforce, sole Singapore distributor of Technogym (luxury fitness equipment from SGD $5,000+), had an incumbent agency producing poor results from broad, untargeted audiences. As Fractional CDMO, we audited the full digital programme, redefined targeting to HNWI and premium B2B accounts, redesigned content strategy, and provided direct senior advisory to the CEO.
Following a successful China CBEC launch and capability transfer, the engagement evolved into a fractional CDMO advisory role. Craftmark needed senior China digital expertise to guide strategic decisions, assess market opportunities, manage vendor relationships, and provide leadership oversight of their China eCommerce operation.
I spent 20+ years as a senior executive inside global MNCs and MarTech companies across Asia. I have helped companies like Unilever, Meiji, Ogilvy, NBCUniversal, Hakuhodo, and leading MarTech firms make their biggest Asia commercial decisions.
What I kept seeing was this: the businesses that needed Asia expertise the most — founder-led brands, established SMEs ready to grow — couldn’t access it. Big agencies were too expensive. Consultants gave reports but no follow-through. So I founded Promo2Asia to fix that. When you work with us, your business journey to Asia is no longer a solo battle, but supported by a group of senior experts across local markets and industrial experts in the Asia region.
No surprises. No long contracts. No junior consultants. You know exactly what you're getting.
* Prices above do not include advertising and media buy budgets, authority registration or certification fees (e.g. halal, HSA, BPOM), or any other third-party costs such as online marketplace charges, logistics, or specialist agency fees.
Not sure which one? Start with Asia Compass at SGD 899. We'll tell you honestly which option fits your situation — and whether you qualify for government funding that covers part of the cost.
Promo2Asia partners with established businesses to identify the right GTM Asia market entry strategy and build the capability and confidence needed to succeed in a new market. Through four practical service packages, we work alongside clients to validate the market, source and introduce local distributors and partners, launch online, and drive real commercial outcomes across Southeast Asia, Taiwan and China.
Promo2Asia specialises in Singapore, Malaysia, Indonesia, Thailand, Taiwan, and China (Mainland). Singapore is typically the recommended first market for businesses new to Asia, offering English-language operations, transparent regulations, and access to government co-funding grants covering up to 70% of qualifying project costs.
Promo2Asia maintains a network of vetted in-market business development partners across Singapore, Malaysia, Indonesia, Thailand, Taiwan, and China. For each client, P2A profiles the ideal distributor, engages local networks to identify and qualify candidates, manages introductions, and supports initial commercial discussions.
Yes. Promo2Asia is a certified Project Management Consultant on the Enterprise Singapore approved panel. P2A provides end-to-end grant advisory covering EDG, MRA, and PSG. P2A has secured SGD $5 million+ in grants with a 100% application success rate. Eligible Singapore-registered businesses can get up to 70% of qualifying costs co-funded.
Four transparent packages: Asia Compass (SGD 899, one-time) for a 90-minute strategy session. Market Intel (SGD 2,899, one-time) for full market intelligence with expert interviews. Market Ready (SGD 4,899, one-time) adds a 90-day GTM plan and partner introductions. Growth Partner (SGD 5,500/month) for ongoing fractional CDMO leadership. Prices exclude advertising budgets, regulatory fees, and marketplace charges.
Promo2Asia works with established SMEs, growth-stage brands, and MNC divisions. The firm has previously served Fortune 500 companies including Unilever, NBCUniversal, Hakuhodo, and Meiji, and brings that same rigour to ambitious businesses of all sizes expanding into Asia.
Promo2Asia operates on a network-as-a-service model, tapping into an extensive network of on-the-ground experts across Singapore, Malaysia, Indonesia, Thailand, Taiwan, and China. Clients get route-to-market recommendations proven by people who have actually done it in that market — significantly reducing the risks of entering a new Asian market.
Promo2Asia works across consumer products and FMCG, fashion and apparel, beauty and personal care, consumer technology, health and lifestyle, food and beverage, AI-powered tech businesses, fintech, and AI startups. Our specialist network includes advisors with sector-specific expertise in each vertical across Asia.
Tell us about your business and which market you're thinking about. We'll give you an honest view — no sales pitch, no pressure.
No pitch. No pressure. Just an honest conversation.
Protected by reCAPTCHA · Privacy
